BRAZE PERMANENT JEWELRY NEEDED A WEBSITE THAT FELT JUST AS FUN + PERSONAL AS THE EXPERIENCE VICTORIA CREATED OFFLINE.

With an established brand, growing team, packed pop-up calendar, and loyal community, Braze had outgrown its original website. I created a completely custom Squarespace experience that gave the brand a stronger digital personality while making it easier for customers to actually find what they need.

From playful copy and custom illustrations to layered photography, unexpected layouts, and little interactive moments, every detail was designed to make the site feel unmistakably Braze.

The website was strategically organized around permanent jewelry services, pricing, appointments, private events, FAQs, pop-ups, and the growing boutique while giving customers clear paths to book, inquire, and explore.

THE RESULT IS A WEBSITE THAT FEELS FUN, POLISHED, A LITTLE UNEXPECTED + COMPLETELY BRAZE, WHILE MAKING IT RIDICULOUSLY EASY TO GET ATTACHED.